Internet Advertising

What is internet ad? Internet advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine optimization, banner ads, affiliate marketing, email marketing, SEM marketing and Web 2. 0 strategies. It is also known as Internet marketing, eMarketing, web marketing and online marketing. Internet advertising allows a product or service to quickly reach a global audience. A major advantage is that Internet advertising is usually far cheaper than advertising through more traditional means such as newspapers, radio or television.To better answer the question, â€Å"What is Internet advertising? †, we need to first look at all the ways which it can take place. +) Affiliate Marketing – This occurs when one website runs ads for another (usually larger) site. If a visitor to the site clicks on the ad, he’ll be taken to the other site to make a purchase. If a transaction occurs, the site hosting the ad (known as an affilia te) will receive a commission on the sale. This allows smaller sites to make money by associating with larger sites such as Netflix, AllPosters and Amazon. +) Lead-based Websites – Sales leads are generated from a company’s website.The company then follows up (usually via phone) in order to make a sale. +) E-commerce – The direct sale of goods to a consumer. Amazon would be an example of an online company that employs the e-commerce method. +) Publishing – A website sells advertising space, much in the same way that a newspaper or magazine would do so. Geo Marketing Internet advertising has advanced so far that online businesses can even designate ads to appear based on the user’s state, city, zip code or IP address. This is known as geo marketing (or geo targeting).In the distant future, one has to wonder if this form of marketing won’t be tailored specifically to the person logging on to the Internet. In some ways, this is already a realit y, as many advertisements are designed to appear based on the keywords entered by the user into a search engine. Specific Clientele So what is Internet advertising? and how does internet advertising work? Well, besides allowing a company to specifically target a user based on search engine phrases and geographical location, Internet advertising can also allow a business to focus on a specific clientele. For example, let’s ay you own a company which sells tents. If you run a print or television advertisement, your message will be viewed by many people who have no interest in your product. With the Internet, however, you can place ads on sites specifically geared towards your potential clients. Sites involving camping or the outdoors allow you to directly target those who might need to buy a tent. While it doesn’t guarantee a sale, Internet advertising does allow you to narrow your focus and get the most for your advertising dollar. Continued Growth Internet advertising can be tracked and tested in ways unavailable to regular methods of advertising.This allows the advertiser to immediately know what works and what doesn’t. For this reason, Internet advertising is the faster growing form of marketing. Disadvantage of Internet Marketing Many consumers like to be able to physically touch or see a product before they buy it. Others may have a dial-up connection and be unable to view all available advertising. Both of these are disadvantages of Internet marketing, although they will most likely disappear in the coming decades. Security is also a concern for many consumers. Everyone has heard horror stories about people having their identities stolen after making a purchase on the Internet.While most of these stories are exaggerated, all major Internet businesses have responded by installing state-of-the-art encryption systems to protect sensitive customer information. Summary of Internet Advertising What is Internet advertising? It’s a way for retailers to advertise products and services online. Ads can target people with particular hobbies or interests, or they can even focus on customers in a specific country or state. The success of an Internet advertising campaign is easier to track, and numerous methods are available to businesses.

American Dreams and The Great Gatsby Essay Example

American Dreams and The Great Gatsby Essay Example American Dreams and The Great Gatsby Essay American Dreams and The Great Gatsby Essay Essay Topic: American Beauty The Great Gatsby The purpose in writing The Great Gatsby is to illustrate the true meaning of the American Dream. F. Scott Fitzgerald makes use of many different characters and symbols to depict the divisions in society and hunger for that upper, elite way of living. By showing the reader the social climbers, the idea of rags to riches, and the notion that the only way to be content is to own a mansion with fancy objects, he makes clear that he has an issue with this lifestyle. The American Dream is masked by materialism and immoral values of people trying to live this dream out; however, through this novel he reassures that there is still hope to restore the original values. Jay Gatsby is a man filled with hope and ambitions. He moved from the Midwest in pursuit of the girl of his dreams that he lost five years ago, Daisy. On the outside, she appears to be an innocent beauty dressed in white, but the inside is filled with greed, manipulation, and money-oriented qualities. Daisy is the poster child for the corrupt American Dream as Fitzgerald perceives it. Gatsby believes that if he gains power and wealth that true happiness can be acquired. Daisy and her life are what so many people fight for, not realizing that that life will never accept them. Although she may appear sweet and kind, she is cold-hearted and gives little sympathy towards others’. She allows Gatsby, the one who truly loves her, to take the blame for the murder of Myrtle Wilson, and escapes with Tom to live a better life. That decision, coincidentally, leads the death of the Great Gatsby, but no concern was shown for him. This is evident by the empty funeral. In many occasions, ins tead of choosing love, Daisy chose money and power. For instance, the moment those pearls dangled on her neck, or when she leaves Gatsby for a more financially secure husband as he’s left fighting for his country. Theyre such beautiful shirts, she sobbed, her muffled in the folds. It makes me sad because

Word Choice Angel vs. Angle

Word Choice Angel vs. Angle Word Choice: Angel vs. Angle Do you have a guardian angle watching over you? If so, is it acute or obtuse? Oh, wait. We may have confused the words â€Å"angel† and â€Å"angle† there. It’s an easy mistake, as you can’t rely on divine intervention to ensure perfect spelling. But you can check out our guide to what these terms mean. Angel (Guardian Spirit or Divine Messenger) â€Å"Angel† is a noun that refers to a spiritual being or a messenger from God: He was visited by an angel from the Lord. We often picture angels as human-like figures in robes with wings, halos and harps. But there is one part of the Bible that describes them as having â€Å"six wings . . . covered all over with eyes, inside and out,† which is a little more horrifying than the version you’ll see in a church. No eyes on these guys wings. (Photo: Evelyn Simak) Sometimes, we also use â€Å"angel† to suggest someone is morally good: She’s such a well-behaved little angel! This doesn’t mean that the person so described has scary, eye-covered wings, though. In this case, it simply suggests angelic behavior. Angle (Space Between Intersecting Lines) Used as a noun, an â€Å"angle† is a space between intersecting lines or surfaces: The internal angles in a triangle always add up to 180 degrees. We can also use â€Å"angle† as a verb meaning â€Å"position at an angle or incline†: She angled her visor to protect her eyes from the sun. â€Å"Angle† has some secondary meanings, too. As a noun, for example, it can also mean â€Å"point of view or approach.† And as a verb, it can mean â€Å"design for a particular audience.† For instance: We need a new angle if want to attract more viewers. We have angled the new edition at younger readers. Finally, â€Å"angling† is also a word for fishing with hooks. Summary: Angel or Angle? These words may contain the same letters, but they are very distinct in meaning (nor do they sound the same when spoken): Angel is a noun that refers to a guardian spirit or divine messenger. Angle is usually a noun that refers to a space between two intersecting lines. However, it is also often a verb meaning â€Å"incline at an angle.† If you struggle to remember which is which, keep in mind that the â€Å"-gel† in â€Å"angel† is pronounced the same as in â€Å"hair gel† (you could even imagine an angel gelling its hair, if that helps). And to guard against typos, we recommend having your work proofread by a professional.

Marketing for non-profit organisations Essay Example | Topics and Well Written Essays - 1500 words

Marketing for non-profit organisations - Essay Example Both profit and non profit organisations are intimately concerned with both resource attraction and resource allocation but the manner in which either organisation type defines these activities/processes differs. Within the context of FPO’s marketing strategies and communication programmes target specified market segments in order to incite product/service purchase decisions. The implication here is that resources are obtained though product sales/services. This is not the case with NPOs where resources are generated through donations which are not necessarily contingent upon the delivery of a good/service. Marketing for the purpose of resource attraction, therefore, assumes a status of singular importance insofar as the success of the selected strategies and marketing mix is akin to the passage of a life or death sentence upon an organisation. If it is able to attract resources, it will survive, live, if it is unsuccessful, it will die. The above noted difference regarding resource attraction within the context of NPOs versus FPOs, extends to variances in the way in which each organisational type engages in resource allocation practices. FPOs engage in resource allocation management practices for the explicit purpose of organisational expansion and the maximisation of profits, while NPOs do so for the purpose of ensuring effective response to the humanitarian cause they are targeting. For example, GE, the leader in practically all the industries it is involved in, allocates resources to all of research and development, marketing and expansion for the purpose of maximising profits. In direct comparison, Oxfam, the UK’s leading NPO, allocates resources to marketing and organisational expansion, primarily the establishment of offices in other countries but its primary resource allocation activity involves the distribution of attracted resources among the humanitarian projects

The History of Tea in China Dissertation Example | Topics and Well Written Essays - 3000 words - 6

The History of Tea in China - Dissertation Example RBT, as above-mentioned objectives, is aiming to serve a quality product, diversify in business, to satisfy customers and shareholders, to enter into a new market and last but not the least, to cash up on the new taste through pleasant and finicky existence. The main purpose of RBT is to build-up a new trend in the UK by bringing in the traditional Chinese Culture and by offering high-quality hygiene Tea of almost six different types along with light snacks. Most importantly, making a high profit is the ultimate goal of entering a new market. RBT tends to offer several unique tea blends of Chinese traditions, a power snack i.e. sandwiches, salads, bakery items, and desserts. Hygiene and proper food handling are also important at RBT. The raw materials used in the preparation process will be supervised to ensure strict adherence to the highest standards of hygiene. Our menu includes Teapuccino, Pearl Sago, Green Tea, Jasmine Boba Tea, RBT special, Coffee, Spin Frozen Beverage (cold) and Shakin’ Savvy. For the UK, we plan to introduce light snacks like sandwiches and as it is a tradition in the UK to have tea in the afternoon with a bit of snack. Along with this menu, we plan to offer additional services that include weekend system i.e. our special menu for weekends would be extraordinary happy hour or live entertainments on Sundays to freshen up the moods of the consumers. Similarly, student discount will be offered too. Take away option is also there for the ease of customers. Moreover, we are planning to open up a Club Card system for the entertainment of the consumers and swing chairs instead of the usual furniture used as well to appeal the kids as well as to give customers a fresh homely atmosphere. There are wide varieties of hotels in London offering the typical classic afternoon tea experiences.

Early modernist art movements Essay Example | Topics and Well Written Essays - 1000 words

Early modernist art movements - Essay Example Futurism is clearly an innovative movement which was launched in Italy in 1909. Nonetheless, there were parallel art movements in Russia, England, and other regions. It is one of the first and among the most critical early modernist art movements that were not centered in Paris-this is evidently the reason why France does not take the movement seriously. Futurism was responsible for exalting the modern world dynamism, particularly in the field of science and technology. Futurism had begun in literature but spread its wings covering painting, industrial design, sculpture, and so on and their ideology influenced all other types of art. This piece, The City Rises, is considered to be the first painting in the futurism movement. The artist, Boccioni, illustrates a modern city in construction. In the image, it is clear that the artist depicts chaos and movement that resembles a war scene. Some people state that this work shows that the futurism movement believed that war was the only viab le means toward culture progress. The racing horses into the work’s foreground as workers are seen struggling to gain control indicate a struggle between animals and people. Animals shown are not very clear indicating movement while other objects are painted more realistically. Boccioni also shows the influences of Impressionism, Cubism, and Post-Impressionism as seen in the broken exemplification of space. Constructivism happened in Russia and was the most influential in the 20th century, it was also the modern movement.

Beer Economics - Supply and Demand Essay Example for Free

Beer Economics Supply and Demand Essay The laws of Supply and Demand may be a simple concept except when it comes to beer. Two large beer companies have formed an Oligopoly and have taken the power from the people. Income high, or income low, beer will be purchased even if the price is not always right. A social gathering is not social without the presence of beer. Beer has been a growing industry year after year. The craft, or microbrewery industry, has grown tremendously since the early 1980s, and the Brewers’ Association reckons that there are now over 1,500 brewing companies in the country, a level not seen since Prohibition was introduced in 1919 (Krafoff, 1). Pabst Blue Ribbon, in 1890 the most popular beer in the U. S. , has seen its market share drop to 2. 8%, but it has enjoyed a resurgence due to its cheap price, decent taste, and new-found cachet among urban hipsters (Krafoff, 1). The beer market is a completely open market. Anyone with a marketing idea and a recipe can get a contract brewery to make the product (Krafoff, 1). Almost every bar has a dozen taps with independent and local brews, but there are two definite brands you won’t ever have to look hard for: Coors and Budweiser. As recently as 2004, 64 percent of the global beer market ownership was fragmented among ten beer corporations (Anderson, 5). In 2008 the merger of Anheuser-Busch (A-B) and global giant InBev created the world’s largest brewer: Anheuser-Busch InBev (ABI), followed by SABMiller (second-largest) and Molson Coors Brewing Company (fifth-largest) (Anderson, 5). To better compete with ABI’s growing world beer market share, SABMiller and Molson Coors combined their U. S. and Puerto Rico operations to establish their joint venture, MillerCoors LCC (Anderson, 5). With these massive consolidations, the two beer giants (ABI and MillerCoors) now have combined control of more than 40 percent of the world beer market and 80 percent of the United States beer market (Anderson, 5). MolsonCoors operates in the United States, Canada and the United Kingdom. Their products include Coors Light, Coors, Keystone Light, Blue Moon, MGD 64 and many other recognizable beers. Their number one competitor is Anheuser-Busch. Their products include Budweiser, Bud Light, Michelob, Shock Top and many others. The beer market has formed into a classic oligopoly: a market with just a few firms dominating the industry. Both MolsonCoors and Anheuser-Busch have substantial market power and control over beer prices. They are mutually interdependent. MolsonCoors can’t raise the price of Coors Light unless Anheuser-Busch raises the price of Bud Light. Both companies are forced into the game theory. They have to play a guessing game of what the other company is going to do and lower or raise their prices based upon their assumptions. It may seem easy for them to just agree to the same price and share the market. Unfortunately, that is called a cartel, and is illegal in the United States. Their products have few substitutes and complements. A substitute of beer is wine as the cross-price elasticity is . 23. A complement to beer is hard liquor as the cross-price elasticity is -0. 11. Beer is an elastic product because it is not a necessity. Demand is highly affected by price. An example of this is highly popular discount brands such as Keystone Light. MolsonCoors products are equally as elastic as their competitor Anheuser-Busch. They offer discount beers as well as microbrew style beers. Beer is an inferior good. As income falls, quantity of beer demanded falls. Beer has a negative income elasticity of demand of -0. 09. This is because when society becomes richer (income rises); things such as fine wines and spirits are substituted for beer. Beer has a couple factors working in its favor. First, the United States is in a recession, thus income is low, and the quantity demanded of beer is high. Second the marginal utility of beer increases as more is consumed. The utility of one beer is high but increases with every added beer. This is a major advantage to the two beer giants and their profits. There is not an infinite supply of a given beer. This seems unimportant when no one wants said beer, but is important when it is in high demand. Ideally, the amount of beer will meet (or come close to meeting) the desire for it, meeting a market equilibrium. It may not taste like it, but our beer is actually in danger. The popularity of corn-based ethanol has already caused a tight market for malt, one of beers three critical ingredients, as farmers increasingly forgo the barley crops used to make it in favor of more profitable corn (Boyer, 1). This has caused a worldwide shortage in hops, thus a large increase in price. Barley has risen from $157. 6 USD per metric ton in March 2007 to $202. 53 USD per metric ton. The other key ingredient in beer (along with water), hops is a flower that gives beer flavor and aroma (Boyer, 1). The shortage comes after a decade-long surplus discouraged farmers from planting the crop, which grows on trestles and can take years to mature (Boyer, 1). Since 1994, the amount of farm acreage planted in hops worldwide has declined by about half (Boyer, 1). Together, the two mean the beer industry now faces a 10 to 15 percent shortage (Boyer, 1). On the upside, water, aluminum and yeast are widely available and have stable prices. According to MolsonCoors financials, their total revenue (p x q) is $3,254,000. We can assume that they sell every beer at about $3 which would make their quantity sold at approximately 1,084,667 cans. That’s billions! This business model seems to be working. Molson Coors is currently earning economic profits. Their current net income is 670 million dollars. The stockholders’ equity is currently 7,779. The current prime rate is 3. 5% so by multiplying that by the stockholders’ equity we can assume the owner’s implicit costs are approximately 272. 7 million dollars. MolsonCoors generates profits of about 397. 03 million dollars per year. Beer is a profitable product because it is widely sold in many markets and, despite rising costs, fairly inexpensive to produce. Since MolsonCoors has been a company for many years, they have low long run average total costs. Over the years they have been able to decrease their operating costs and increase production and in doing so, reaching a point of economies of scale. Below is a fictitious example of how as quantity rises, total costs only rise a little bit.